Ora Ito

In 1997, Ora ïto (1977-) gained fame by creating virtual products for brands like Vuitton and Apple. Known for his sculptural designs, he has collaborated with top luxury brands such as Cassina, Cappellini, and Heineken. His multidisciplinary studio spans diverse fields, including furniture, architecture, and even tramways. Ora ïto's "simplexity" approach simplifies complex symbols while anticipating future trends. His designs reflect contemporary desires and redefine movement in the digital age.