Milan Design Week

24/04/25

Salone Story for Site 120

With yet another Salone in the books, here's a look back at some of the standout moments from this years visit to Italy.

Euroluce

One of the standout moments at Salone this year was Euroluce—the definitive biennial exhibition dedicated to the art and innovation of lighting design. Held every second year during Milan Design Week, Euroluce brings together the world’s leading lighting brands and visionary industrial designers to showcase the latest in technology, research, and sustainable thinking. It’s not just a show—it’s the stage where the future of illumination takes place. While the sheer number of vendors to explore feels endless, and weaving through the packed halls is an experience in itself, the Inform team made it through all the must-see stops and even uncovered a few unexpected gems along the way.

Here are some of our favourite exhibits from Euroluce:

Cad 25
Santa & Cole
Santa & Cole
Cad 23
Salone Story
A-N-D
Salone Story for Site 2
Ingo Maurer
Salone Story for Site 1
Ingo Maurer
Salone Story for Site 3
Flos
Salone Story for Site 4
Flos
Salone Story for Site 6
Salone Story for Site 9
Salone Story for Site 10
Salone Story for Site 8

Salone del Mobile

With Euroluce covered, the rest of the fair unfolds as a vibrant hub of experimentation and creative exchange—a meeting point for fresh ideas and bold reflections on the future of design. It’s a curated world of furniture, objects, and accessories, all staged in singular and immersive settings. A true wonderland for designers and design enthusiasts alike.

Here are some of our favourite exhibits from the rest of the fair:

Salone Story for Site 11
Bensen
2
Bensen
Salone Story for Site 13
Edra
Salone Story for Site 14
Edra
Salone Story for Site 15
Artifort
Salone Story for Site 16
Artifort
Salone Story for Site 19
Maruni
Salone Story for Site 18
Maruni

In Town

Saving the best for last, what truly captivated us in Milan were the showrooms and exhibitions scattered throughout the city. Beyond the bustling fairgrounds, these hidden gems offered a more intimate and inspiring experience. After a couple of whirlwind days navigating the crowds and chaos of the fair, it was a welcome shift to slow down, wander the streets like a tourist, and take in the design scene at a more considerate pace. Additionally, breaking for lunch became a highlight in itself—indulging in the local restaurant scene was worlds apart from the rushed options at the fair. A leisurely meal in a tucked-away trattoria made the day feel less like work and more like a Milanese escape.

Here are some of our favourite destinations in town:

Cad 14
Bocci Apartment
Cad 18
Bocci Apartment
Cad 26
Flexform Outdoor
Salone Story for Site 48
Salone Story for Site 121
Salone Story for Site 25
Flexform Outdoor
Cad 21
Flexform Indoor
Salone Story for Site 21
Salone Story for Site 20
Salone Story for Site 22
Edra
Cad 37
Edra
Salone Story for Site 23
Edra
Salone Story for Site 27
A-N-D x Boon Editions
Salone Story for Site 28
A-N-D x Boon Editions
Salone Story for Site 29
A-N-D x Boon Editions
DSCF3095 2
Salone Story for Site 31
Lunch in town
Salone Story for Site 30
Lunch in town