Glencraft is Making Dreaming a Reality

Earlier this year, Inform formed a partnership with Glencraft Luxury Mattresses, making us the exclusive provider of this luxury comfort from across the pond here in Canada.   

Glencraft is one of the United Kingdom’s oldest mattress manufacturers, proudly hailing from northeast Scotland. With 180 years of masterful mattress-making under their belt, they boast a rich heritage and historical significance. 

So you’re probably wondering, “What's so special about Glencraft mattresses? My Costco mattress gets the job done just fine.” Initially, I thought the same thing. However, after diving into Glencraft’s rich history and heritage—and eagerly testing out their mattresses during my lunch breaks—I’ve come to realize there's something special here.

Several crucial elements differentiate Glencraft from the competition. First and foremost, Glencraft honors their historical dedication to tradition and craftsmanship while continually evolving with new technologies and processes. They meticulously select the finest natural materials, such as wool, silk, Egyptian cotton, and horsehair, ensuring unparalleled comfort, support, and cooling. As you would expect from a manufacturer of this caliber, all their materials are ethically and responsibly sourced. The result is a mattress that is not only exceptionally comfortable, thanks to optimal cooling and support, but also built to last. Investing in a Glencraft mattress is an investment in quality sleep and overall well-being. Unlike other mattresses that end up in the dump within a few years, a properly maintained Glencraft mattress can last a lifetime. This enduring quality is thanks to Glencraft’s team of master craftsmen, who bring decades of experience and passion to every mattress they create.

Secondly, Glencraft is a not-for-profit social enterprise—a registered charity. Since it opened its doors, Glencraft has led initiatives to develop schools, workshops, and orphanages, and has continually provided jobs and opportunities to their community, particularly to those who are disadvantaged. This aspect of the company, being that it has been deeply grounded in community and contributing to noble causes since it's inception, resonated with me. 

Last but not least, Glencraft earned a Royal Warrant in 1996, making them the exclusive mattress provider to the Royal Family. They’ve held this Royal Warrant for the past four generations and evidently have a firm grip on it as they continue to recieve recognition and support from the Royal Family to this day. And to answer your question—yes, the recently departed Queen Elizabeth II recovered from her long days of wearing the weight of the crown on a Glencraft mattress. We know this because Glencraft provides mattresses for many of the private residences of the royal family, as well as even their favorite hotels such as The Balmoral Hotel, Brown's Hotel, The Bonham, The Chester Residence, and The Marcliffe at Pitfodels, to name a few.  

If a bed fit for the Queen sounds enticing, visit our showroom and test a Glencraft mattress for yourself. The more skeptical, the better—prepare for a mattress revelation.