Lella & Massimo Vignelli

Lella (1934-2016) and Massimo Vignelli (1931-2014) were influential designers known for their fresh, bold approach. Their 2004 book "Design is One" claimed that designing one thing means you can design anything, emphasizing a consistent methodology. Their philosophy focused on being semantically correct, visually powerful, and timeless. After studying architecture in Italy, they moved to the US with a vision for "better design for a better world." They co-founded Unimark International in 1965, creating corporate identities for major brands. In 1971, they established Vignelli Associates in New York and even launched a clothing line, guided by the motto, "If you can't find it, design it."