Dieter Rams

Dieter Rams (1932–) is a German industrial designer known for his minimalist philosophy and influential work with Braun and Vitsoe. With his “less, but better” approach, Rams emphasizes simplicity and functionality in design. His iconic Ten Principles for Good Design prioritize usability, longevity, and sustainability, significantly shaping modern design practices. Rams’ design process focuses on understanding user needs and maintaining high material quality. He continues to inspire designers globally, advocating for a responsible and thoughtful approach to product design.