Oyuna

OYUNA is a London-based brand crafting thoughtfully designed womenswear, menswear, and home collections in Mongolia, celebrated for architectural silhouettes and vibrant hues. At the heart of their mission is a deep respect for Mongolia’s nomadic herders—the custodians of the land where their cashmere is sustainably sourced. By collaborating directly with herding communities, they strive to preserve Mongolia's unique culture and fragile grasslands amidst growing environmental challenges.